Gym Member Reactivation · New Zealand

Your members
haven't left.
They're just waiting.

Kaha installs a custom built AI pipeline that turns your cancelled members and cold leads back into active, paying members.

30+
trial bookings in 60 days
$150
only pay per member who books
5–14
day pipeline build time

The Problem

You paid to acquire
every one of them.

The average NZ gym spends $200–$600 to acquire each member. Most have hundreds of cancelled memberships and unconverted leads sitting dormant — never followed up on. That's thousands of dollars of acquisition spend going cold every week.

  • Lapsed members who loved your gym but got busy, moved, or lost momentum
  • Leads who inquired but never converted — they were interested once
  • Past trial members who never came back after the first week
Gym interior
0 dormant contacts
in the average gym

The Kaha Engine

How it works

Five stages. Fully automated. You focus on the floor — Kaha fills your calendar.

01
Ingest
Your contact list is cleaned, deduplicated, and imported. CSVs, Mindbody exports, spreadsheets — all accepted.
02
Segment
AI scores every contact 1–10 for reactivation likelihood. Three segments: lapsed member, warm lead, cold inquiry.
03
Sequence
5 personalised emails generated per contact. Written in your gym's voice. Sounds like you — not a marketing agency.
04
Activate
Emails drip automatically over 14 days. Replies are detected and scored by AI. Hot leads flagged instantly.
05
Convert
You receive a weekly hot lead list with talking points. Make the call. Close the member. Kaha handles everything else.

Results

What gym owners get

28–40
Members reactivated in the first 60 days for gyms running the full Kaha Pro pipeline
$2–4k
MRR recovered per campaign — enough to cover Kaha's retainer in the first month
14%
Average reply rate on reactivation sequences — 4× higher than standard marketing emails

Pricing (NZD)

Two tiers.
No confusion.

Base retainer covers the pipeline. You only pay per member when they book a trial or sign up. Minimum 3-month commitment. Setup fee paid before build begins.

⚡ Founder's Deal — 1 Spot Only
Half-price setup for the first client
  • Setup fee at 50% — in exchange for honest feedback
  • Testimonial requested after 60 days
  • Your results used as the first case study
  • Early access to every new feature as it ships
  • Limited data — pipeline is actively being refined
  • Direct line to Joel throughout the campaign
Kaha Pro
$997$499
+ $150
/month base  ·  per reactivated member NZD
+ $2,000 $1,000 FOUNDER DEAL one-time setup
You only pay per member when they actually book a trial. Average client pays $1,800–$2,800/mo total.
Fully managed by Kaha — you never have to touch the system
  • → Up to 2,000 contacts — full ingestion & segmentation
  • → 5-email sequence per segment (3 segments)
  • → AI reply handling & hot lead scoring
  • → Mindbody / GHL / spreadsheet integration
  • → Bi-weekly calls + Slack channel
  • → Seasonal campaigns included
  • → Customisable sales funnels — built around your gym
Kaha Elite
$3,100$1,550
+ $120
/month base  ·  per reactivated member NZD
+ $4,500 $2,250 FOUNDER DEAL one-time setup
Lower per-member rate for higher volume. Average client pays $5,000–$7,500/mo total.
You own the pipeline — built under your brand
  • → Unlimited contacts across all locations
  • → Email + SMS reactivation sequences
  • → Full CRM build (Mindbody, HubSpot, GHL)
  • → Weekly strategy calls + account manager
  • → Pipeline licensed to you — runs under your brand, your control
⚡
The Kaha Guarantee
We'll recover more in reactivated memberships than you paid to get started. If we don't, we keep working until we do.

Get Started

Find out if Kaha
is right for your gym

Answer 4 quick questions. See your reactivation potential. Book a 15-minute call if the numbers make sense.

Your Gym Your List The Numbers About You Book Call

What type of gym
do you run?

This helps us calibrate the reactivation approach for your specific member type.

CrossFit / Functional
Box, functional fitness, HIIT
F45 / Franchise Studio
F45, Barry's, Orange Theory
Yoga / Pilates / Dance
Mind-body, wellness-focused
Boxing / Martial Arts
Muay Thai, BJJ, boxing
General / Traditional Gym
Weights, cardio, PT
Other / Multi-location
Group, franchise, specialist
Under 1 year
⚠ Contact list likely small — good to start building habits early
1–2 years
Starting to accumulate lapsed contacts — good timing for a first campaign
3–5 years
✓ Strong contact list likely — ideal Kaha candidate
5+ years
✓ Large dormant database — highest reactivation potential

How many lapsed members
and old leads do you have?

Include anyone who's been a member or enquired in the last 3 years — even if you think they'll never come back.

50 500 1,000 2,000+
400 contacts
Your Reactivation Potential
$4,800
If Kaha reactivates just 10% of your 400 contacts at $120/month, that's 40 members × $120 = $4,800 in recovered MRR. Kaha Pro costs $1,997/month.

What's your current
follow-up situation?

Be honest — this is just to help us understand where you're starting from.

No follow-up system at all
Contacts sit in the database untouched
Occasional manual outreach
I reach out sometimes but it's inconsistent
Some automation but not working well
Generic emails, low open rates, poor results
Decent system but want better results
Running campaigns but want to improve conversion

Last step — where should
we send the details?

We'll send you a personalised breakdown of what a Kaha campaign would look like for your gym, then you can decide if a 15-minute call makes sense.

Hey there 👋

Your gym has real
reactivation potential.

Based on your contact list size, a Kaha campaign could recover significant MRR in the first 60 days. Let's spend 15 minutes walking through the exact numbers for your gym.

⏱ 15 minutes
📞 Video or phone
🚫 No hard sell
BOOK YOUR 15-MIN CALL

Available weekday evenings 4:30–8pm and Saturday mornings 9am–4pm NZT

While you wait, here's what to prepare:

BRING WITH YOU
A rough count of cancelled members or an export from Mindbody / your CRM
WE'LL COVER
Exact pipeline setup, timeline, pricing, and what results look like for your gym type
Your Profile
Joel, founder of Kaha
The Person Behind Kaha

Hey, I'm Joel.

I'm an engineer, coder, and avid gym-goer based in the Waikato, New Zealand. I've built data pipelines professionally, shipped projects like simpledrop.zip, and worked across multiple web development companies — so I know what it takes to build something that actually works, not just looks good in a demo.

Kaha started because I saw gym owners sitting on hundreds of lapsed contacts with no system to do anything about it. I built the pipeline I'd want if I owned a gym — automated, personalised, and requiring almost nothing from you.

📍 Waikato, NZ Data Pipelines Web Development Gym Member AI Automation
BOOK A CALL WITH ME →

Questions

Everything you need to know

Kaha Pro is live within 4–8 business days from signing. First few days are onboarding and data ingestion, the rest is sequence generation and sending infrastructure setup. Emails are going out within the first week.
None — we work with whatever you have. Mindbody export, a spreadsheet, a Gmail contacts list. If you can give us a CSV with names and emails, we can build a pipeline on it. Integrations with Mindbody and GHL are available on Pro and Elite.
Yes. During onboarding we collect a few samples of how you communicate — past emails, messages, whatever you have. The AI builds a voice persona from these and writes every sequence to match your tone, language, and sign-off style. It sounds like you wrote it.
3 months, which is also the minimum time to see meaningful results. The pipeline needs time to run the full 5-email sequence, detect replies, and convert. Most clients see their first reactivations in weeks 3–5.
Simple. We'll recover more in reactivated trial bookings than you paid in setup costs. If your setup fee was $2,000, we work until reactivated members have generated at least that back — trackable directly in your booking system. If we haven't hit it, we keep running the pipeline at no extra charge until we do. The risk sits with us, not you.
Onboarding takes about an hour — a setup call and sending us your contact data. After that the pipeline runs itself. You'll get a weekly summary of trial bookings and replies so you know what's working, but you don't need to action anything.